BlueLand蓝岛海盐酸奶屋
By:Liangchen    +加关注    粉丝:0
所在地:,    
上传时间:02/25/19    最后编辑时间:02/25/19     推荐时间:06/27/19
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客户:Liangchen Sui, Lunan Liu
网址:/
创造年份:2018

描述:We are graphic design students from Beihang University, we want to create our own brand.

标签: Unpublished  Student  Orignal Brand Manufactuce 
版权:禁止商业用途,转载请署名。


This work is a brand-design project created by cooperation. We like salty desserts and like the blue sea. We hope that the taste of sea salt yogurt and the design of its brand identity will bring people to experience the romantic atmosphere of the Mediterranean. The whole brand focuses on the concept of “fresh, leisurely and free” , so that people in busy cities can find a place of meditation.

According to the characteristics of salt yogurt and the brand concept of “fresh, leisurely and free”,we set the main color of Logo as blue. We combine the coconut and water wave patterns in the logo to show the feeling of being relaxed on the coast.The font design of BLUELAND is simple and generous. The font design reflects the pure sense of yogurt. At the same time, the roundedness of the word and the slight sharp corner treatment echoes the thick texture of the yogurt itself.

These 13 auxiliary patterns are expressed in different ways to express the elements of yogurt, sea salt, sea, leisure, vacation, and freedom in BlueLand brand.

Different auxiliary graphics have different emphases and are applied in different situations. Designers can choose their own auxiliary graphics according to the situation, and design with rhythm and contrast.

BlueLand Package Design

This work is a brand-design project created by cooperation. We like salty desserts and like the blue sea. We hope that the taste of sea salt yogurt and the design of its brand identity will bring people to experience the romantic atmosphere of the Mediterranean. The whole brand focuses on the concept of “fresh, leisurely and free” , so that people in busy cities can find a place of meditation.According to the characteristics of salt yogurt and the brand concept of “fresh, leisurely and free”,we set the main color of Logo as blue. We combine the coconut and water wave patterns in the logo to show the feeling of being relaxed on the coast.The font design of BLUELAND is simple and generous. The font design reflects the pure sense of yogurt.

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