友客便利店品牌设计
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所在地:,    
上传时间:12/26/18    最后编辑时间:08/20/19     推荐时间:06/10/19
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客户:青岛友客便利连锁有限公司
网址:http://www.youke-store.com
创造年份:2017

描述:友客便利是根植于山东青岛本土的著名连锁便利品牌,此次我司为其打造完成了全新整体品牌形象升级,使其品牌年轻化的特征突出,并重新焕发出市场生机和活力,零售竞争力和品牌加盟率也得到了显著提升。全新品牌logo以字母U和K的字形互融,结合喜鹊的外形轮廓,使其看上去更加精致和灵动。品牌色则是选用了深绿和玫红,使店内VI应用得以更多彩、多元的呈现,店铺整体视觉色彩的表达更鲜艳、明快,更贴近年轻消费群体的审美需求。YOUKE convenience store is a well-known chain convenience brand rooted in Qingdao, Shandong Province. This time, we have completed a new overall brand image upgrade for it, making its brand younger, and become more lively. Retail competitiveness and brand affiliation rates have also improved significantly.The new brand logo use the shape of the letters U and K, combining the shape of the magpie to make it look more refined and dynamic. The brand color is dark green and rose red, so that the instore VI application can be more colorful and diverse, the overall visual color of the store is more vivid, bright, and be closer to the aesthetic needs of young consumer groups.

标签: 品牌设计  零售设计  视觉系统 
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