东市西市品牌设计
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所在地:,    
上传时间:12/26/18    最后编辑时间:06/26/19     推荐时间:06/10/19
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客户:宝能集团
网址:http://www.baoneng.com
创造年份:2017

描述:东市西市是宝能控股集团下的仓储式会员店,品牌创意思路源自《木兰辞》中的“东市买骏马,西市买鞍鞯”,寓意东市西市将致力于提供品类齐全的海内外优质商品。“东”“西”两个阵营是全品类的概括,作为主视觉传播符号。在汉字基础识别上,用点状大型构图的方式,来整合内部形形色色的商品,兼具视觉美感和视觉冲击力。贴合仓储卖场的高层高特点,深化出一套用红蓝金表现的视觉系统,在远视角与近视角均有精彩呈现。EAST WEST is a warehouse style store under the Baoneng Group. The brand creative ideas are derived from the "East market buy Horse, West market buy pommel horse" in "Mulan Ci", which means that EAST WEST will be committed to providing a whole line of high quality goods at home and abroad.The two camps of "East" and "West" are generalizations of the entire category and serve as the main visual communication symbol. In the basic recognition of Chinese characters, use the spotted structure to integrate a variety of products, with visual aesthetics feeling and visual impact. To match the floor height of the warehouse store, use a set of visual systems with three colors of red,blue and gold,in the perspective of both the distant and the close perspective ,it will be a wonderful presentation.

标签: 品牌设计  零售  视觉系统 
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