印加果护肤系列 Inca Peanut skin care series
By:SURE Design烁设计    +加关注    粉丝:8
所在地:,    
上传时间:01/16/18    最后编辑时间:10/30/20   
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客户:华大基因
网址:
创造年份:2017

描述:印加果系列是华大基因旗下的一系列护肤产品,其名称即其所使用的原材料,这种原材料在原产地南美洲非常普遍,但是在本产品的销售地——中国却鲜为人知,因此本设计的重点为加强印加果这一罕见原材料的文化、功效特性,将南美洲与中国之间遥远的文化想象与历史沉积加以强化,将地理的距离转化为视觉的差异,同时强调与同类产品拉开差距的卖点。我们以版画的方式重新绘制了印加果的植株,绘制手法上尽量靠近300年前发现印加新大陆时期的百科全书及图册中的绘图技法,使其具有更强的异域风情及历史质感。增加其神秘感与新奇感。果实印制采用烫金工艺,一方面强化印加果的油性功能特质,另一方面增加产品的奢侈质感。在标签设计上,通过使用较少装饰成分的字体来赋予整个产品一种药品般的,甚至标本般的气质,让该产品与市面同类产品所营造的气质拉开距离。Inca Peanut is a series of skin care products under BGI. Its name is the raw material it uses. Such material is frequently seen in the origin South America but unknown in the point of sale - China. The design focuses on strengthening the cultural and functional characteristics of the rare material, enhancing the remote cultural imagination and historical accumulation between South America and China and transferring the geological distance to visual difference as well as emphasizing the selling point that it is different from equivalent products.We repaint Inca peanut plant in the form of print. For the painting technique, it is much similar

标签: PACKAGE 
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