Lo Chiu Vietnamese Restaurant Re-brand 老趙越南餐廳視覺品牌形象革新
By:Jamfactory    +加关注    粉丝:20
所在地:Hong Kong, China   
上传时间:01/13/18    最后编辑时间:01/14/18     推荐时间:03/01/18
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客户:Lo Chiu Vietnamese Restaurant 老趙越南餐廳
网址:https://www.jamfactory.org/lo-chiu-vietnamese-restuarant
创造年份:2016

描述:“Lo Chiu” is one of the oldest Vietnamese Restaurant in Hong Kong. To catch with the young developed market, rebranding on their visual identity is requested, aimed to make the old fashion brand become a new favorite to the young generation. Character-based design strategy is being adopted since customers easily memorize a well-designed character and it’s a relatively fast and direct way for the brand building. Under this consideration, brand character – Chef Chiu Junior is being designed, a young chef wearing a traditional bamboo hat represents the traditional Vietnamese catering will never change. This bamboo hat is the main icon to link up the brand, all other food element characters will also come with this hat, even the logotype, which form a strong and unique series of visual identity. Thick rounded graphical lines with bright monotone (yellow) color bring out easy-going, modern and energetic feeling to targeted customers. Rather than tradition calligraphic logotype, new logotype

标签: Restaurant  Food and Beverage  Chinese Typography  Characters Design  Typography 
版权: 禁止任何用途,未经允许不得转载。


Brand Logotype (Standard) | 品牌商標(標準展示)

Brand Logotype (Stacked) | 品牌商標(緊扣展示)

Brand Logotype (Horizontal) | 品牌商標(水平展示)

Brand Main Character - Chef Chiu Junior | 品牌主角色 - 年輕老趙

Brand Main Character - Chef Chiu Junior | 品牌主角色 - 年輕老趙

Brand Main Character - Chef Chiu Junior | 品牌主角色 - 年輕老趙

Brand Supportive Characters - Meat and Poultry | 品牌附助角色 - 肉類與家禽類

Brand Supportive Characters - Meat and Poultry | 品牌附助角色 - 肉類與家禽類

Brand Supportive Characters - Seafood | 品牌附助角色 - 海鮮類

Brand Supportive Characters - Fruit | 品牌附助角色 - 生果類

Characters Mix | 角色展示

Poster | 海報

Poster | 海報

Characters Mix | 角色展示

Poster | 海報

Poster | 海報

Characters Mix | 角色展示

Poster | 海報

Poster | 海報

Shopfront application | 店面應用

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