明德澜城品牌形象设计
By:大诚设计    +加关注    粉丝:70
所在地:北京, 中国   
上传时间:10/31/15    最后编辑时间:12/14/15   
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客户:明德澜城
网址:-
创造年份:2015

描述:明德澜城是内功推拿调理中心,运用中医学的精髓给受众以平和的心态不健康的体魄, 弘扬中华民族古典文化不中医学。主标识灵感来源于中国传统的自然观和世界观,表现回归传统源流、皈依自然正道的理念。三个饱满的实心点,中间大,两边小,由中间向两侧又成一个整体,丌仅给人立体的观感,同时传达“道”作为世界的本源衍生万物的丰富内涵:道生一,一生二,二生三,三生万物。同时标志取象华夏之龙形,龙抱源守正,吞吐日月,气势恢宏;在用色上选用中国传统意义上贵气的釐色和沉稳厚重的黑色,蕴含浓郁厚重的中华文化底蕴。标志字体竖直有风骨,“明”:日月相和,阴阳之道;“德”:遵循本心,顺乎自然;“澜”:百川汇海,万流归宗;“城”:四方寰宇,尽归于道。

标签: 明德澜城品牌形象设计 
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The design of

“Ming De Lan Cheng” is a Chinese traditional therapeutic massage center. Based on the understanding on wellness from peaceful mind and strong body, the center develops the methods from tradition and applies to promote good healthy life. By the meantime, they are carrying forward Chinese traditional culture by practicing Chinese traditional medicine.

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The inspiration of main logo came from Chinese traditional view on nature and the world. It shows the idea that people should follow the spirit of nature. In the design work, we use three solid dots, and the one in the middle is a little bigger. The three dots are united from the middle towards to each ends. They not only bring us multi-dimension perception, but show the philosophy of traditional Chinese thinking: The Dao bears sensation, sensation bears Yin and Yang Yin and Yang bear change, and change bears all the harmony world.

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At the same time the logo takes the image from the dragon of China. The dragon holds the origin and keeps the right way and it is very magnificent. We make the logo as gold and black in using color which represent luxurious, steady and heavy in traditional Chinese sense. And the two colors contain rich Chinese culture foundation. The font is vertical to express the strength of character.

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At the same time the logo takes the image from the dragon of China. The dragon holds the origin and keeps the right way and it is very magnificent. We make the logo as gold and black in using color which represent luxurious, steady and heavy in traditional Chinese sense. And the two colors contain rich Chinese culture foundation. The font is vertical to express the strength of character.

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