鼎晟资产品牌重塑
By:大诚设计    +加关注    粉丝:70
所在地:北京, 中国   
上传时间:10/31/15    最后编辑时间:12/14/15     推荐时间:01/01/16
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客户:四川鼎晟资产
网址:-
创造年份:2015

描述:四川鼎晟资产管理有限公司是新希望地产的全资子公司,新希望地产下有7家分子公司,重组为鼎晟资产,其品牌形象希望不脱离新希望集团的大背景,品牌标志不能改变集团的花型形象,又倾向创新、求变、开放、融合的气质。 大诚设计为其设计的新标志立足新希望集团的花型标志进行了突破性的创意发散,增加了象征重组、多元、灵活多变的燕几图元素,错落有序排列;颜色选取鲜亮明丽的紫红、金黄、浅绿和天蓝色,凸显了创新多元、充满活力的开放性和国际化气质。 辅助图形在主形上进行了灵活多样的拓展演变,采用灵活多变的六宫格样式,结合标志给人强烈的视觉体验,强化了品牌形象。

标签: 鼎晟资产品牌重塑 
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The brand remolding of DINGSHENG ASSETS

DINGSHENG ASSETS is a wholly-owned subsidiary of NEW HOPE REAL ESTATE. NEW HOPE REAL ESTATE had 7 subsidiaries and they were restructured into DINGSHENG ASSETS. So they hoped that DINGSHENG ASSETS s brand image should have strong connection with that of NEW HOPE REAL ESTATE. So the logo should not be changed from the image of flower which is the image of NEW HOPE REAL ESTATE. But they were also inclined to the temperament of innovation, continuous changing, open, fusion. DACHENG DESIGN has tried to make some breakthrough in inheriting original brand entity from the group. We added the dynamic fan-shaped design elements. Three sectors are not the same size but well-proportioned so they shows the reunion, vitality and flexibility. We use bright purplish red, golden yellow, light green and sky blue to express innovative, dynamic, exoteric and international style. The supporting graphics has more flexible changes. We use the six-box combining with the logo to strengthen the brand image fu

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