Graphic Happiness
By:Trapped in Suburbia    +加关注    粉丝:24
所在地:The Hague, Netherlands    
参加比赛:Hiiibrand Awards 2012     获得奖项:Bronze Award / 铜奖
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客户:Museum Hilversum
网址:Graphic Happiness
创造年份: 2012

描述:Graphic Happiness is an traveling exhibition, publication and educational programme on 100 years of Dutch graphic design. The exhibition will be traveling trough China from end 2012 till the end of 2013 and starts in Nanjing. The exhibition shows the work of over 60 designers and shows their love and passion for graphic design. Design is what makes these designers happy. It also bring the two countries China and the Netherlands together and have them exchange design knowledge and culture. The lo

标签: Trapped in Suburbia  identity  graphic design  dutch design  logo  design  branding  playful design   
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Graphic Happiness is an traveling exhibition, publication and educational programme on 100 years of Dutch graphic design. The exhibition will be traveling trough China from end 2012 till the end of 2013 and starts in Nanjing. The exhibition shows the work of over 60 designers and shows their love and passion for graphic design. Design is what makes these designers happy. It also bring the two countries China and the Netherlands together and have them exchange design knowledge and culture. The logo is therefore based on the Chinese symbol of 'Double Happiness' and the Dutch flag (red, white and blue). It symbolizes China and the Netherlands, coming together in design. The logo is printed onto three different straps, these straps hold together the furniture in the exhibition and form the binding of the publication. In this way the logo is the literally and figuratively the binding factor in the whole design.

Part of the exhibition is the ball pit; this symbolizes the fact that the Netherlands is a country that lives below sea level. Due to the struggle with water, the Dutch had to be inventive for over centuries. They had to design their nature in order to survive. From this necessity comes the Dutch design tradition that everything can be designed and it is the base for the distinctive playful and clear dutch design as we know it.

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