描述：The brief of the project is opening a branch of Galerie Anatome (Paris) to Milan. A art gallery, which following the French example, hosts a series of exhibitions on the main graphics contemporaries, in particular has been awarded an exhibition about the author, who has already exhibited his work in Galerie Anatome Paris in the past time.During the final summary workshop (2010 - 2011) and in collaboration with Galerie Anatome Milano, the projects have proposed to the students to work on a serie
The brief of the project is opening a branch of Galerie Anatome (Paris) to Milan. A art gallery, which following the French example, hosts a series of exhibitions on the main graphics contemporaries, in particular has been awarded an exhibition about the author, who has already exhibited his work in Galerie Anatome Paris in the past time.During the workshop the final summary ( 2010-2011), in collaboration with the Anatome Gallery, it was proposed to the students to work on a serie of artifacts present one author (Ruedi Baur) considered particularly significant recent production contemporary.This work narrates the process of realization visual identity of the Galerie Anatome in Milan, through the development of a mid-language dynamic:1. Visual Identity2. Poster3. Sedicesimo: sixteenth pages catalogue4. Folder5. Letters and envelopes6. The invitation card7. BannerThe project was carried out in the Laboratory of the final synthesis.
1. Logo: It integrated the two concepts: the visual elements and the logo of the gallery, is designed to demonstrate the main purpose of the gallery itself, which is "communication".the letter "A" identificated of Galerie Anatome, while the letter "M" identificated of Milan.The two letters are the main design elements, constructed from two basic geometric shapes: square and circle, combined together in an ingenious way to get the letters. It is used in this lively way to represent the geometry of the graphic arts and inspired by the minimalism and the modern concepts of graphic art at the same time. With an increase of perspective and projection at the end of the process, it gives the logo a sense of space on the plane. Expression of modern and contemporary art has been completely developed for Anatome Milano and highlighted the theme extremely.
2. Poster: The poster is the primary means of communication to contact Galleria Anatome Milano with the public. It must break the ice, interesting and you must also know how to distinguish. The format allowed me to play with enough freedom to place the graphic with the space available . I wanted to represent a new creation and integration of the visual elements of the style of design and the visual language typically multimedia Reudi Baur, organizing and summarizing (reinterpreting) his works, combining its main elements of visual languages, I created a new form integral in my project, which reflects these specific characteristics and elements of the works of Reudi.
3. Sedicesimo: This is the catalog of the exhibition or a booklet distributed information in this forum. Its task is to explain what observers are hung on the walls of Galerie Anatome Milan, give them the key to understanding the language of Baur.The sixteenth is again dedicated to the concept, narrated, in this case, through the seven principles projects, to express his views and methods of visual identity systems. The project involves the construction of a sixteen-page publication, in the format used by the publisher Corraini (17 x 24 cm), capable of raccount visually more interesting visual languages of projects made by the IRB studies.