Hiiibrand
Stafidenios Raisins
By:Matadog Design    +加关注    粉丝:11
所在地:Athens, Greece    
参加比赛:Hiiibrand Awards 2012     获得奖项:Merit Award / 优异奖
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客户:Enios
网址:www.matadog.com
创造年份: 2012

描述:Stafidenios® is a raisins product packed for kids. It is made in Greece and the packaging dimensions specifications are that the product could fit into a kid's cupped hand and the mission was to design the brand from scratch.During the research phase we collected all competitive products in the world market for study. We soon realised that all of them shared the same motif of packaging artwork.While trying to work out what we could offer as a gift to lure prospective consumers, bearing in mind t

标签: packaging  packaging design  paper toy  raisins  package 
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Stafidenios Raisins

Stafidenios® is a raisins product packed for kids. It is made in Greece and the packaging dimensions specifications are that the product could fit into a kid's cupped hand and the mission was to design the brand from scratch.During the research phase we collected all competitive products in the world market for study. We soon realised that all of them shared the same motif of packaging artwork.While trying to work out what we could offer as a gift to lure prospective consumers, bearing in mind the tight production budget, we identified an opportunity in the consumption chain and availed ourselves of it by extending the packaging usage in an innovative way. We reused the packaging paper in a way that kids could make a paper toy out of it on the other side of the box.So, besides the building process of the brand, we had to explore how paper toys were made and identify the pros and cons of the construction process which was a problem solving procedure. Ergo, it was a really multif

Paper toy construction

Paper toy collection

Stafidenios® packaging was issued a patent by the Trademarks and Designs Registration Office.

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