Hiiibrand
COMM视觉识别
By:Xie Mengyi    +加关注    粉丝:5
所在地:Shanghai, China    
参加比赛:Hiiibrand Awards 2012     获得奖项:Merit Award / 优异奖
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客户:华东师范大学
网址:http://www.media.comm.ecnu.edu.cn/
创造年份: 2012

描述:华东师范大学传播学院视觉识别系统是一个动态的识别系统。标识基本图形结构由5个同心圆环组成,它们的宽度之差由外至内形成一组斐波那契数列(即1、1、2、3、5、8),呈现了黄金比的恒定美感。5个圆环色彩为40个标准色中的5种任选组合。5个圆环各自随机转动,产生变换的C形图样,代表的是Communication、Creativity、Collaboration、Cultrue、Center的核心概念,传达了多元、变革、交互与开放的意象。“标志图形生成器”(Logo Generator)是一个Flash交互程序,可对标志的色彩搭配、旋转播放、静止、图形截取进行控制。通过使用“标志图形生成器”,学院教职员工与学生都可对标志静止图案的色彩和样式进行挑选与截取,用于个自的名片、徽章、T恤等物品,大家共同成为学院视觉识别系统的再设计者与参与者,保留了个性化的特色,实现了参与的交互性,也提升了集体的凝聚力。多样的图形系统让识别成为一个活的动态性符号系统,在不同的情况和环境中具有应用的灵活性特征,也不断创造着丰富的信息与视觉空间。它适合于视频、影像、动画等数字媒介,也适宜于静态的平面印刷媒介与立体空间造型

标签: 华东师范大学传播学院  视觉识别 
版权:禁止商业用途,转载请署名。

The visual identity of COMM,ECNU(School of Communication, East China Normal University) is a motion graphic system. The graphic consists of five concentric rings, their widths of difference from outside to inside form a set of Fibonacci Sequence (1,1,2,3,5,8). The colors of rings come from optional 40 standard colors. The random rotation of five rings produces a transformation of C-shaped pattern which represented the core concept of Communication, Creativity, Collaboration, Culture and Center.

By using the “Logo Generator” which is a Flash interactive program, the college faculty and students can choose different colors which they enjoy from 40 standard colors and stationary patterns freely to create business cards, emblems, T-shirts etc themselves. So the visual identity reflects an unique combination of personalities and interactive participation, and enhances the collective cohesion of school.

The motion graphic system becomes a “living identity”, dynamic and adepts to each new situation or creating new situations. It is suitable for application in video, animation and digital media. Static graphics are suitable for application in the print media, and have unlimited diversities and possibilities.

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